Design and implementation of hadoop-based customer marketing big data processing system

doi:10.14257/ijdta.2016.9.12.29

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	Design and implementation of hadoop-based customer marketing big data processing system
	Liu, Yang
	2016
发表期刊	International Journal of Database Theory and Application
ISSN	2005-4270
卷号	9 期号:12 页码:331-340
摘要	The era of big data has become the core competitiveness of enterprises, which is an important business capital with supporting data. Companies can truly benefit undefeated. Multi data also have cultural change, organizational models and even business. This requires that companies use to analyze consumer data on consumer behavior. This article study and implementation of a distributed architecture platform Hadoop big data applications (Web data mining and processing platform), the use of Hadoop massive data processing capacity and strong elastic computing capacity expansion. Data processing and analysis will be raised to new heights. For this type of paper, at the same time focus on the distributed cluster data storage, processing capacity optimization and key technology research. The reliability and validity were analyzed to determine the data collected in this study. The questionnaire is effective, which can be used in subsequent studies. Then correlation analysis and regression analysis model and hypothesis were tested. Finally, the model of precision marketing strategy put forward recommendations. © 2016 SERSC.
关键词	Commerce Competition Consumer behavior Data handling Data mining Digital storage Marketing Regression analysis C2C mode Data processing and analysis Design and implementations Index systems Perceived risk Precision marketings Regression analysis models Reliability and validity
DOI	10.14257/ijdta.2016.9.12.29
收录类别	EI
语种	英语
出版者	Science and Engineering Research Support Society
EI入藏号	20170403278383
EI分类号	722.1 Data Storage, Equipment and Techniques ; 723.2 Data Processing and Image Processing ; 911.2 Industrial Economics ; 911.4 Marketing ; 922.2 Mathematical Statistics ; 931.3 Atomic and Molecular Physics
原始文献类型	Journal article (JA)
文献类型	期刊论文
条目标识符	https://ir.cqcet.edu.cn/handle/39TD4454/3011
专题	重庆电子科技职业大学
作者单位	Institue of Applied Electronics, ChongQing College of Electronic Engineering, ChongQing; 401331, China
第一作者单位	重庆电子科技职业大学
推荐引用方式 GB/T 7714	Liu, Yang. Design and implementation of hadoop-based customer marketing big data processing system[J]. International Journal of Database Theory and Application,2016,9(12):331-340.
APA	Liu, Yang.(2016).Design and implementation of hadoop-based customer marketing big data processing system.International Journal of Database Theory and Application,9(12),331-340.
MLA	Liu, Yang."Design and implementation of hadoop-based customer marketing big data processing system".International Journal of Database Theory and Application 9.12(2016):331-340.

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